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A new year starts with a new image for Warner Goodman LLP
- AuthorEd Voller
The Solent area law firm Warner Goodman LLP has welcomed in 2019 by unveiling their new, vibrant and modern image. Ed Voller, Managing Partner, explains the journey the firm has been on and why now is time for a change.
“As a firm, whilst we have a history dating back for 160 years, we are very aware of the importance of staying up to date in order to meet the demands of our clients,” begins Ed. “We realised over a year ago that our website had started to look old fashioned and did not provide the user friendly experience that people expect and so, with this in mind, we began our journey to revitalise our online presence. Whilst working on our new website, we also realised it was time for a change to our brand image as well. We had looked the same for over 10 years and over that time we had evolved, as had the market, and so now is the perfect time to embrace that change and to have an image that more adequately reflects who we are as a firm, incorporating all of our services for individual and commercial clients”.
After several months of research which included all members of staff and clients of the firm, six brand values were developed to form the basis of their new image. These values consist of Heritage, Innovative, Friendly, Human, Professional and Good Value. The firm’s new logo speaks of their heritage with a more traditional font to the left but also embracing the modern world with a different font to the right. Ed continues, “Including both types of font in our new image is important to us as our heritage is not something we want to ignore – it is an aspect of us that we wish to celebrate and continue to recognise as we move forward. As a firm we were already living and breathing these brand values, but having them articulated to form the foundations of our future made perfect sense.”
Ed concludes, “Our rebrand and new website has been completely driven by a desire to meet the needs of our clients who wish to engage with us, communicate with us and have regular updates in a variety of ways. Our website now gives us the ideal platform to be able to adapt to these changes in the coming months and years. We had a very exciting year in 2018, particularly with the opening of our fourth office in Chandler’s Ford. With our new branding, website and more changes still to come in 2019, we can build further on our strong reputation in the Hampshire area, meeting the needs of our existing and future clients, while also providing a more inviting and exciting workplace for our employees.”
With four offices across Hampshire, including Fareham, Portsmouth, Southampton and Chandler’s Ford, as an award winning law firm we are able to offer a wide variety of legal services to both commercial and individual clients. To find out more about us and how we can help you in your business or personal life, visit our list of services here or email firstname.lastname@example.org.
For further information, please contact:
Karen Clarkson, Marketing Manager
Tel: 023 8063 9311